The racing game genre has always been one of the most successful genres in video gaming accounting for 12% of all games sold. Ferrari is a top brand in the world making the combination a perfect match. The first preview of the Ferrari Challenge game by the international press will be held on June 23rd at the home of Ferrari, Maranello, Italy and will coincide with the finale of Ferrari's 60-year celebrations throughout which System 3 has been a major sponsor. The celebration tour started in Abu Dhabi in January and is set to traverse fifty countries before concluding at the Ferrari factory and the Ferrari home test circuit, Fiorano. Details of further titles from System 3 including "Ferrari Street Racer", featuring the whole range of Ferrari' cars will also be announced at the event.