The Great Gotchi King has declared the Tamagotchi Fest will be held in the most exciting city on Tamagotchi Planet. It will be up to the player to help Prince Tamahiko turn Tamahiko Town into a lively place fit to welcome the festival. Players open and grow shops, with a dozen different shops that include the Dentist and other returning classics along with new shops such Afternoon Tea Shop, Eyeware Shop and more.