Pu·Li·Ru·La takes place in Radishland, a land where time is kept correctly flowing with a time key. However, "a bad man appeared and stole the time key to stop the time flow. The towns were attacked one by one, the time flow was stopped and they received damage", as the English translation explains. Zac and Mel, the playable characters, are requested by an old man to defend their town. The old man also gives the children a "magic stick" to fight with.